The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition) by Lieberman Al & Esgate Pat

Author:Lieberman, Al & Esgate, Pat [Lieberman, Al]
Language: eng
Format: epub
Publisher: Pearson Education
Published: 2013-07-01T21:00:00+00:00

Google TV

Google TV integrates Google’s Android operating system and Chrome browser to create a 10-layer overlay on the consumer’s smart TV. Through multiscreening, it allows the viewer to access Internet-based content, including Netflix, HBO GO, and other streaming content currently available (all subscription fees are still in effect; you cannot access on-demand HBO programming if you haven’t paid for the service through your cable provider). While watching content, viewers can also access all other content normally available through the Google browser.

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